Art direction for motion
Visual systems, storyboards and creative direction for partner ads and product walkthroughs.
- Ryker art directed TRON DAO partner ad videos with MetaMask and zerohash.
- He set the look, built visual systems that bridge TRON's identity with each partner's, and wrote the storyboards.
- He directed pacing, lighting and logo reveals with motion designer Rafael Conce at Sons Design, and ran brand-consistency checks through handoff.
- For Lucid, he art directed a 30-second Lucid Suite product walkthrough and directed an explainer video covering Lucidchart and Lucidspark.
Summarized by AI from this page. The long version is below.
- [ROLE]
- Art Director
- [CLIENT]
- TRON DAO, Lucid Software
- [YEAR]
- 2026
[TRON DAO partner ads]
As part of TRON DAO's internal creative team, I art directed a series of ad videos about the ecosystem's partnerships with MetaMask and zerohash. Each one had to explain a technical integration in a few seconds of a social feed.
I set the look and wrote the boards, then worked with the TRON design team and motion designer Rafael Conce at Sons Design to bring them to life. My job was to keep the work clear and on brand from the first frame to the final handoff.
- Visual systems that bridge TRON's sleek, futuristic look with each partner's identity
- Storyboards that move the viewer from dark, tech-driven corridors into vibrant, stylized landscapes
- Direction on pacing, lighting and logo reveals, tuned for retention in social feeds
- Brand-consistency checks through the final handoff
[The Lucid Suite]
For Lucid, I art directed a 30-second product walkthrough and directed an explainer video for the Lucid Suite, which brings Lucidchart and Lucidspark together.