Ryker Marble
Resume (PDF, opens in a new tab)
TRON DAOI built TRON DAO's brand guidelines from audit to rollout. US marketing teams in events, partnerships, operations and PR now work from them without me.
Lucid HackathonAn event identity I led from the first reference board to the last sticker, built on one idea: complex problems get solved by changing perspective.
Lately @ LucidI designed the identity and campaign for Lucid's twice-a-year product launch, built from a few anchor assets every channel could reuse. Registrations rose 68%.
SixFiftyA gated editorial report that turns third-party research into thought leadership and qualified leads for SixFifty.
Lucid AI filmA Lucid brand film about AI at work, shot on an LED stage with backdrops I generated in Midjourney.
TRON DAOI storyboarded and designed TRON DAO's partner ads with MetaMask and zerohash, then handed the frames to motion and kept them on brand to the final cut.
Lucid SuiteI storyboarded and designed a Lucid Suite product walkthrough and an explainer, then handed them to motion to animate.
heyryker.comI wrote this site's brand system as a brief an AI agent builds from, then art directed it through three visual directions without designing a single page by hand.
Bearimy: Branding a Time-Travel Company From ScratchA design challenge asked for two launch ads for a time-travel company with no name, no audience and no look. Here’s how I filled in the blanks.
Conjure: A Reward for Writing Bad PoetryI built a little site that turns any poem, good or bad, into a one-of-a-kind picture. Here’s how it reads your words.
I Built This Site in a Weekend With ClaudeFrom a Squarespace subscription to a hand-built site in a weekend, then two rounds of stripping it back to something calmer.
CKO: Strong Past, Strong FutureThe identity for Lucid’s Company Kick-Off: a bubble-letter logo, a hype video, signage and swag.
A 60-Foot Timeline for the U of U TheatreA history wall and two feature walls for the University of Utah’s Theatre Department, designed with GSBS Architects.
If I Wasn’t a Designer, I’d Run a Food TruckCauli’s: the food truck brand I’d build if I ever swapped design tools for fryer baskets.
TRON DAO Design Challenge: Process in ReviewTRON IMPACT, an imaginary sub-brand and campaign that connects blockchain technology to everyday life.
One Page, One JobOne-pagers for Lucid that explain a product, an add-on or an integration on a single sheet.
Ads, Videos and Hundreds of Tiny ThumbnailsVideo ads, paid display campaigns and a template thumbnail redesign for Lucid.
The Impact Book: 100 Pages of Thank-You NotesA yearly booklet of messages from people Impact Suite’s apps helped, designed for the team and stakeholders.
A Trade Show Booth for Impact SuiteA 20-foot booth that sold mental health benefits to HR teams and brokers at SHRM and World of Work.
Decks That Keep People ListeningPitch decks, proposals and a brand guide that make complex ideas easy to follow.
Practice Personal PronounsA six-poster series about personal pronouns, funded by a research grant at Utah State University.