Experience

Senior Brand Designer
Lucid Software | 2022-present
As Senior Brand Designer at Lucid Software, I built the brand guide for the company's global Company Kick-Off — the foundational system behind every event asset across the US, APAC, and EMEA offices — and pitched that direction directly to the C-suite. I lead demand-generation design for Lucid's FedRAMP-certified product line, translating high-security government requirements into a visual language built to earn trust with public sector buyers. My lifecycle email design work has moved real product metrics, including a 26% lift in document creation and a 62% increase in launch registrations for Lately at Lucid. I've also art directed Lucid's product walkthrough video from concept to final cut, partnering with an outside motion designer to keep the brand cohesive on screen.‍ ‍

Brand Designer
TRON DAO | 2025-2026
As a contract Brand Designer for TRON DAO, I designed the enterprise-grade brand guidelines system that unified a sprawling decentralized ecosystem — standardizing visual primitives into scalable Figma component libraries used across four teams — and art directed events including Omnia Night. ‍

Graphic Designer
Impact Suite | 2021-2022
At Impact Suite, I managed brand maintenance across six distinct sub-brands, supporting the company's strategic pivot toward an enterprise-focused market through consistent visual identity and marketing collateral.

Visual Designer
USUSTARS! GEARUP | 2018–2021
Earlier, I worked as a part-time visual designer for USU STARS! GEAR UP throughout my degree, designing recruitment and outreach materials for the college-access program.

Freelance Designer
Select works
Alongside full-time work, I take on select freelance projects — from packaging and branded tape design for the nationally distributed snack brand TruFru, to a 60-foot experiential timeline for the University of Utah Theatre Department with GSBS Architects, to gated editorial reports and data visualizations for SixFifty in the legal compliance space.

Volunteer

Co-Director of Programming | Director of Communication
AIGA Salt Lake City | 2021-2023
Volunteer position for the American Institute of Graphic Arts, Salt Lake City Chapter; planning, organizing, and designing events to engage and entertain the design community in Utah. Cultivating experiences of cross-collaboration, as well as learning and extending education.

Recognitions

Merit Award Recipient
AIGA 100 Show | 2021
Recipient of the Merit award from the annual AIGA Salt Lake City 100 show for a series of classic book-covers.

URCO Grant Recipient
USU Office of Research | 2020–2021
One of thirteen students to receive the Undergraduate Research and Creative Opportunity Grant from the Office of Research at Utah State University. The researched focused on human centered design in public places – specifically directed towards educating individuals about gender identity and pronouns.

Education

Utah State University
BFA Graphic Design | 2017–2021
BS Political Science | 2016–2020
Minor Art History | 2018–2021